watu.Start free
Official Meta Tech Providerwatu Copilot built in

Your AI sales team, on every channel.

watu Copilot, your AI teammate, replies in seconds, follows up every lead and takes payment right in the chat. Day and night.

  • More salesEvery lead gets a reply and a follow-up
  • Hours saved, dailywatu Copilot handles the routine chats
  • Do more with your teamOne inbox, every chat has an owner
Start 7-day free trialBook a demo
  • Zero markup on messages
  • Free setup
  • 7 days free, no card
A boutique owner happily replying to her customers
Sales this month5x ₹96K to ₹4.8L
✓Payment received
₹2,499
Anita R. · Blue silk sareeUPI
Anita Raovia WhatsApp
Do you deliver to Indore?
watu Copilot · replied in 4 secYes, in 2 days. Shall I book it?
Happy customers
4.9312 ratings · was 4.2
5★86%4★11%3★3%

*Illustration

Everything to sell on chat. One login.

28 tools live today and 12 more on the way. Tap any card to see it working.

Shared team inboxBroadcast campaignsSmart audience segmentsCampaign schedulerAutomationChatbot Builderwatu Copilot, 24×7Copilot drafts and catch-upsSales CRM pipelineCustomer 360 pageCatalog, orders and paymentsDeals with GST quotesWhatsApp FormsCustomer subscriptionsSupport ticketsLive website chatMultiple WhatsApp numbersProfessional emailTelegram with buttonsSMS and RCSTasks and remindersClick trackingCost before you sendRoles and smart routingCustomer ratingsDashboard and reportsSwift ActionsApps and APIsShared team inboxBroadcast campaignsSmart audience segmentsCampaign schedulerAutomationChatbot Builderwatu Copilot, 24×7Copilot drafts and catch-upsSales CRM pipelineCustomer 360 pageCatalog, orders and paymentsDeals with GST quotesWhatsApp FormsCustomer subscriptionsSupport ticketsLive website chatMultiple WhatsApp numbersProfessional emailTelegram with buttonsSMS and RCSTasks and remindersClick trackingCost before you sendRoles and smart routingCustomer ratingsDashboard and reportsSwift ActionsApps and APIs
Calling inside the CRMCopilot calling agentInstagram and MessengerCreative studioChat with your dataCampaign creatorVoice notes and languagesYour morning briefIntelligent reportsShopify, Razorpay, ZohoConsent recordsWebsite and online storeCalling inside the CRMCopilot calling agentInstagram and MessengerCreative studioChat with your dataCampaign creatorVoice notes and languagesYour morning briefIntelligent reportsShopify, Razorpay, ZohoConsent recordsWebsite and online store
Live nowComing soon
Sound familiar?

The daily grind of selling on chat.

11:42 pm

A customer asks your price.
You are asleep.

By morning they have bought from someone else.

With watu, watu Copilot answers from your own price list in seconds.
9:41
Mehta Power Toolslast seen yesterday
Today
Hi, price for the 20V drill?11:42 pm
Hello?? Need it tomorrow11:58 pm
Next morning
Never mind, bought elsewhere.7:10 am
Good morning sir, 20V drill is ₹4,850 🙏9:30 am
One phone

Three staff, one WhatsApp.
Who replied to whom?

Customers get two answers, or none.

With watu, everyone works from one shared inbox and every chat has an owner.
47
unread chats
on one shared phone
“I thought you replied”
“Which customer?”
“Who promised a discount?”
Notebook

Follow-ups live
in your head.

The quote you sent on Monday is forgotten by Friday.

With watu, reminders and follow-ups go out on their own, on time.
To follow up
Call Rohit re: quote
Anita saree ???
Sana, hamper price
Gym renewals (12!!)
Mehta payment pending
Anita Rao
waiting 4 days
Diwali

2,000 customers.
One number, banned.

Blasting offers from a personal WhatsApp gets the number blocked. Half never get the message.

With watu, the official WhatsApp API reaches all of them in minutes, on every channel, safely.
This number is bannedfor sending too many messages
5 of 2,000 reached · 3 hours gone
watu Copilotwatu CopilotThe AI teammate inside watu

Not just AI. A teammate who knows your business.

watu Copilot learns from your prices, documents and past chats. It talks to your customers, helps your staff and answers to you.

See watu CopilotTry it free
watu CopilotGlow Salon · WhatsApp
Is the hair spa open on Sunday? Price?
watu CopilotYes, 10 am to 8 pm. A hair spa is ₹1,200 and takes 45 minutes. Shall I book 5:15 pm?
From your price list, page 2
Can you do a bridal package for 12 people?
Not in your price list. Handed to Neha.

*Illustration

One chat. Six jobs done. You did none of them.

Pick your kind of business, from a one-person shop to a large company. One customer writes from three different apps; it all lands in one watu inbox and ends as a repeat order.

11:42 pmShop closed. You are asleep.
11:42
Anita RaoOne threadInbox
via Instagram
Is the blue silk saree in stock?11:42 pm
Reply as Riya's Boutique
Your watu inbox: one thread, every channel
Riya's BoutiqueWhat you find in the morningLive
Sales from this chat₹0waiting for the chat
Orders today
14
Packed to ship
11
Repeat buyers
38%
  • Answered at night—
  • Order created—
  • Customer rating—
  • Repeat order—

Work done by you or your staff: none until 9:10 am.

*Illustration

Every tool your business needs, shown, not described.

One inbox for every channel

WhatsApp, Telegram, SMS, RCS, email and website chat in one thread per customer, with Copilot beside every reply.

▣Riya’s BoutiqueMy workspace · OwnerInboxSearch or type a command⌘K◐ Balanced ▾+ New
Search conversations…
Open 9WaitingResolvedAll
UnreadWaiting longest first ▾Channel ▾Tags ▾Assigned to ▾
Anita RaoIs the blue saree in stock?₹2,499 · Quote sent◷ 2 m
Karan MehtaViewed quote 3 times₹48,000 · Negotiation◷ 2 h
Sunita PatilVoice note, upset◷ 3 hUnassigned
Pooja NairAsked about sizes◷ 5 h
Divya MenonCommented “price” on reel◷ 6 h
Suresh IyerReply 1 to confirm Sat 11 am◷ 8 h
Rohit DasSent invoice INV0007◷ 1 d
Meera JoshiThanks! Received the order◷ 1 d
Anita Rao
Open ◷ Waiting for us 2 m✓ ResolveAssign ▾
● WhatsAppIs the blue saree in stock?
Yes Anita, 3 left in your size. Shall I hold one? ✓✓
Yes please. Can I pay here?
Q-1042 · Blue silk saree
1 × ₹2,499 · GST incl.₹2,499
Pay by UPI
Up next: quote is ready, send the payment link.Pay link
WhatsAppTelegramEmailWebsite chat
Message… ✨ / 📎
✦ Catch-up
CATCH-UP · LIVE
Happy

Ready to buy. Asked to pay in chat.

₹ Send the payment link ›
RIGHT NOW
✓ Repeat buyer: 2 paid orders.
◷ Cart of ₹2,499 waiting for 10 min.
Score
82
Hot
Paid₹9,1202 ordersWe reply in1 min
RECORD COMPLETE86%

*Illustration

19 tools, one product.

Each has its own page with the screen, the steps and the plan it comes with. Open any one.

Talk to customers

Every channel, one thread

Omnichannel inboxEvery channel, one thread per customerSMS, RCS, email and TelegramReach customers where WhatsApp cannotWebsite chatTurn website visitors into saved customersWhatsApp templatesWrite, submit and reuse approved messagesMedia libraryPictures, PDFs and price lists, ready to send

Sell and collect

From offer to paid invoice

BroadcastsRight offer, right people, cost shown firstCRMCustomer 360, deals and a sales pipelineDeals and GST quotesA sales pipeline that starts in the chatCatalog and paymentsCatalog, orders, GST invoices and UPI in the chatCustomer subscriptionsBill members and renewals on time, without chasing

Automate the routine

Work that does itself

Chatbot builderDrag-and-drop flows that sell and bookwatu CopilotYour AI teammate, 24×7AutomationReminders and follow-ups that send themselvesWhatsApp FormsBookings, leads and feedback without leaving the chatSwift ActionsType / in a chat and get the job done

Run the team

Control, numbers, connections

Team and ticketsRouting, roles, ratings, working hoursRoles and securityDecide who sees what, and keep logins safeDashboard and reportsChats, campaigns, team and sales in one viewApps and APIsConnect your store, your sheets and your own software
See all features working

*Illustration

Your customer picks the channel. You answer from one place.

Tap a channel. watu catches the message, answers it and turns it into business.

“Is my order shipped?”
“Shipped today, Riya! Track it here.”
watu Copilot and automationOne thread per customer. Now working on WhatsApp.
  • Replied in 4 secby watu Copilot
  • Saved to Riya's profilesame thread, every channel
  • Order tracked, no call neededdone without a staff member

You pay Meta directly. watu adds ₹0.

Most platforms add their own margin on every message. On watu you pay Meta’s own rate, at any volume, with no speed cap. Service replies are free.

Free WhatsApp Business API setupFree Blue Tick application helpFree 1:1 onboardingUnlimited contacts on every plan
Your own numbers
Platforms that add a markup₹1,48,200 /yr
watu: Meta’s own rate₹1,17,372 /yr
₹30,828saved in a year
Against platforms charging about ₹1.09 and ₹0.145 per message instead of Meta’s own ₹0.86 and ₹0.115 (approximate India rates, excluding GST).

Live in days, not months.

  1. 1
    We set up your account

    Official WhatsApp Business account and Blue Tick application, free, with 1:1 onboarding.

  2. 2
    You add your card in Meta

    Meta bills you directly at its own rate. We guide you; it takes about 5 minutes.

  3. 3
    Start selling

    Import contacts, tag them, and send your first campaign the same day.

From a solo founder
to a 5,000-person company.

Freelancers, CAs, company secretaries, creators, traders, MSMEs and large firms run on the same watu. Each one ends the chat with a payment, a booking, an invoice or a happy rating.

All industries
Just youSolo founders and freelancers
Paid₹12,000 receivedUPI · logo design for Aarav
1 to 3 peopleCreators and coaches
Booked48 of 50 seats bookedReels workshop · Sat 6 pm
4 partnersChartered accountants
InvoiceInvoice #218 · ₹8,500GST filing · paid in 2 hours
12 associatesCompany secretaries and law firms
Booked9 of 9 directors confirmedBoard meeting · Mon 11 am
6 staffTraders and wholesalers
OrderOrder #4471 · ₹1,86,00040 cartons · paid by UPI
Solo ownerBoutiques and fashion
Rating4.9 from 312 customersFestive collection
3 staffHardware and power tools
OrderOrder #1042 · ₹4,85020V drill · booked on chat
2 doctorsClinics and dentists
BookedBooked: Sat 11 am6-month check-up · Riya
5 branchesSalons and spas
Rating4.8 from 1,240 visitsBaner branch, this month
12 trainersGyms and fitness
Paid₹14,999 renewal paidKaran · 12-month plan
8 outletsRestaurants and cloud kitchens
OrderOrder #886 · ₹5982 combos · paid in chat
40 counsellorsCoaching and edtech
BookedDemo class bookedNEET Physics · tomorrow 6 pm
25 agentsReal estate
BookedSite visit: Sun 11 am2 BHK, Wakad · Mr Shah
120 peopleMSMEs and manufacturers
Invoice38 dealer invoices sentDispatch of 4 Oct · 31 paid
200 seatsE-commerce and D2C
Paid₹2,340 cart recoveredSilk cushion · free delivery
5,000 peopleLarge companies
Rating4.8 from 12,480 chatsAll branches, this month

*Illustration

Simple plans. Zero markup on messages.

Start free for 7 days on Go Getter, no card. Longer plans save up to 25%.

Go Getter
Start selling on WhatsApp
₹1,499 /mo
billed ₹53,964 every 3 years
Best for: Shops, clinics, gyms, tutors, cloud kitchens
Solo or team up to 3
7 days free, no card
Start free for 7 days
  • Free WhatsApp Business API setup
  • Free Blue Tick application help
  • Free 1:1 onboarding
  • Team inbox for you + 2 staff
  • Multi-agent live chat
  • Zero markup on WhatsApp messages
  • No sending-speed cap
  • Broadcasting and retargeting
  • Campaign scheduler + CSV scheduler
  • WhatsApp Forms
  • Dashboard and analytics
  • Unlimited contacts
  • Sales pipeline to track every lead
  • 10 tags, 5 custom fields, 3 audience groups
  • Refer and earn
  • Shopify or WooCommerce as an Add-on
  • Template message API
  • Other apps as an Add-on
  • Automation, Chatbot Builder and watu Copilot as Add-ons
  • Free for 7 days: 1 chatbot and 5 keyword replies
Your total benefit over 3 years
₹18,000
Made up of
₹18,000 off the plan price on 3 years billingFree setup, Blue Tick help and onboardingUpgrade any time, pay only the difference
Email support · 2 business days
★ Most popular
Growth
For a growing team
₹2,999 /mo
billed ₹1,07,964 every 3 years
Best for: Path labs, restaurants, edtech, local retail
Solo or small team up to 5
Switch on in minutes. Move up any time
Choose Growth
  • Everything in Go Getter, plus:
  • Faster support: chat + email
  • Everything in Go Getter, plus:
  • You + 4 staff
  • Smart chat routing + custom agent rules
  • Custom roles and permissions
  • Support tickets
  • Everything in Go Getter, plus:
  • Campaign and carousel click tracking
  • Automatic failed-message retry
  • Download reports
  • Everything in Go Getter, plus:
  • 3 sales pipelines
  • 100 tags, 20 custom fields, 15 audience groups
  • Everything in Go Getter, plus:
  • Product catalog, orders and payment links in chat
  • Customer subscriptions (recurring billing)
  • WooCommerce included
  • Everything in Go Getter, plus:
  • Project APIs
  • Everything in Go Getter, plus:
  • watu Copilot free on 2- and 3-year plans
  • Automation and Chatbot Builder as Add-ons
Your total benefit over 3 years
₹2,19,348
Made up of
₹36,000 off the plan price on 3 years billing₹1,29,384 worth of extra features over Go Getter₹53,964 worth of watu Copilot, free
Chat + email · 1 business day
Pro
For multi-branch businesses
₹7,499 /mo
billed ₹2,69,964 every 3 years
Best for: Supermarket chains, multi-branch brands, professionals
Medium team up to 10
Switch on in minutes. Move up any time
Choose Pro
  • Everything in Growth, plus:
  • Priority support, with calls
  • Everything in Growth, plus:
  • You + 9 staff
  • Everything in Growth
  • Everything in Growth, plus:
  • 50 sales pipelines
  • 250 tags, 50 custom fields, 75 audience groups
  • Everything in Growth
  • Everything in Growth, plus:
  • 1 webhook to connect your own software
  • 2 connected apps included
  • Everything in Growth, plus:
  • watu Copilot free on 2- and 3-year plans
  • Automation and Chatbot Builder as Add-ons
Your total benefit over 3 years
₹4,45,860
Made up of
₹90,000 off the plan price on 3 years billing₹3,01,896 worth of extra features over Growth₹53,964 worth of watu Copilot, free
Chat + email + call · same day
Unlimited
Everything included, no limits
₹29,999 /mo
billed ₹10,79,964 every 3 years
Best for: Large teams that want one price for everything
Teams up to 200
Switch on in minutes. Move up any time
Choose Unlimited
  • Everything in Pro, plus:
  • Dedicated account manager
  • Everything in Pro, plus:
  • Up to 200 staff
  • Everything in Pro
  • Everything in Pro, plus:
  • Unlimited tags, custom fields, groups and pipelines
  • Everything in Pro
  • Everything in Pro, plus:
  • All APIs + unlimited webhooks (fair use 1,00,000 a month)
  • All apps connected, no extra charges
  • Everything in Pro, plus:
  • Automation included
  • Chatbot Builder included, unlimited chatbots
  • watu Copilot included (fair use 10,000 AI replies a month)
  • Copilot template writer
Your total benefit over 3 years
₹29,73,384+
Made up of
₹3,60,000 off the plan price on 3 years billing₹26,13,384+ worth of extra features over ProEvery Add-on included
Chat + email + call · same day
EnterpriseCustom price

For companies with hundreds or thousands of people on chat. Everything in Unlimited, shaped around how you work.

  • Custom plans and limits for your scale
  • Custom integrations with your CRM, ERP or internal tools
  • SLA-backed priority support
  • Custom contracts and invoicing
  • Dedicated 1:1 onboarding and setup
Talk to usWe reply within one business day.
A large team working together in an office
Your account manager
One named person, on call
SLA in your contract
Prices for 3 years billingGo Getter₹1,499/moGrowth₹2,999/moPro₹7,499/moUnlimited₹29,999/moEnterpriseCustom
Messaging speedwatu adds no speed limit. You get the full sending speed Meta gives your number.No capNo capNo capNo capNo cap
Users includedLogins for the shared team inbox. Extra users ₹599 a month each.1 owner + 21 owner + 41 owner + 9Up to 200Custom
TagsLabels used to group and segment contacts.10100250UnlimitedCustom
Custom attributesYour own data fields stored against each contact.52050UnlimitedCustom
Audience segmentsCombine tags and attributes, like ‘Hot leads in Pune’, and target the group in one broadcast.31575UnlimitedCustom
Sales pipelines (CRM)Track deals through stages from first chat to payment.1350UnlimitedCustom
APIsSend templates or manage contacts and campaigns from your own software.Template API+ Project APIs+ Project APIsAll APIsCustom
WebhooksPush WhatsApp events to your own systems in real time.——1UnlimitedCustom
Zero markup on WhatsApp messagesYou pay Meta's own rate on your own card. watu never adds a margin.
Unlimited contactsImport as many contacts as you like.
Free WhatsApp API setup + Blue Tick helpWe set up the official API and apply for the Blue Tick for you.
Basic setupFree. Custom work is quoted separately and is not refundable.
Shared team inbox + multi-agent live chatYour whole team answers chats from one inbox.
Broadcasting and retargetingSend bulk campaigns and re-engage people based on how they responded.
Campaign scheduler + CSV schedulerSchedule broadcasts ahead, or upload a CSV and send to exactly that list.
WhatsApp FormsCollect bookings, leads and feedback with in-chat forms.
Dashboard and analyticsMessages, campaigns, chats and sales in one view.
Refer and earnEarn bill credit for every business you refer.
Cancel any timeYour plan stays on until the end of the term you paid for. Plan fees are not refundable.
Click-to-WhatsApp Ads managerRun Meta ads that open a WhatsApp chat. Launching after Meta's review.Coming soonComing soonComing soonComing soonComing soon
7-day free trial, no cardStart on Go Getter free for 7 days, with 1 chatbot of 20 steps and 5 keyword replies to try. When the 7 days end, choose a plan to carry on; nothing is deleted.————
Campaign and carousel click trackingSee who clicked the links or buttons in a campaign.—
Automatic failed-message retryFailed messages are sent again automatically.Manual
Smart agent routing + custom agent rulesNew chats go to the right agent automatically.—
Custom roles and permissionsDecide what each team member can see and do.—
Download reportsExport campaign, contact and team reports.—
Product catalog + orders + payment linksShow products, take orders and collect payment inside the chat.—
Customer subscriptions / recurring billingBill your customers every month or year automatically.—
Support ticketsTurn a chat into a ticket and track it until it's solved.—
Shopify and WooCommerceOrder, shipping and abandoned-cart messages from your store.Add-on₹599/mo
Other connectors (Sheets, CRM and more)Link watu to the other apps you use.Add-on₹599/mo eachAdd-on₹599/mo each2 includedAll includedCustom
Automation (reminders, follow-ups, payment reminders)Add-on at ₹999 a month.Add-onAdd-onAdd-onIncluded
Chatbot Builder (auto-replies, flows, automations)Add-on at ₹1,999 a month per 5 chatbots.Add-onAdd-onAdd-onUnlimitedIncluded
watu Copilot, the AI agent (1,000 AI replies a month)Add-on at ₹1,499 a month.Add-onFree on 2 and 3-yrFree on 2 and 3-yr10,000/mo fair useIncluded
AI template writerAI writes your WhatsApp message templates. Comes with watu Copilot.Add-onAdd-onAdd-on
Support channel and response timeHow to reach us and how fast we answer.Email, 2 business daysChat + email, 1 business dayChat + email + call, same dayChat + email + call, same daySLA-backed
Dedicated account managerA named person who helps you set up and grow.———
Dedicated 1:1 onboarding and setupA specialist sets up your account with you.
Custom integrationsConnections built for your own CRM, ERP or internal tools, quoted separately.Add-onAdd-onAdd-onAdd-on
SLA-backed priority supportGuaranteed response times in the contract.————
Custom contracts and invoicingYour own terms, billing cycles and invoice format.————

No feature is locked to a bigger plan.

Need chatbots on Go Getter? Switch on the Add-on. Need two more people on Growth? Add seats. You never have to jump a whole plan for one feature, and when you do upgrade you pay only the difference.

Go Getter+Growth+Pro+Unlimited+
Automation
Add-on
₹999a month
Mon 10:00Quote sent
Wed 10:00Follow-up sent on its own
Fri 10:00Payment reminder sent
✓ Paid ₹4,850 · sample

The right message at the right time, sent on its own.

  • Reminders and follow-ups, on time
  • Payment reminders
  • Instant keyword replies
  • Ready-made use cases for your business
Included in Unlimited5 more rules: ₹599 a month
Chatbot Builder
Add-on
₹1,999a month
●Says “hi”What do you need?Book a visitPay ₹1,499Runs 24×7, no code

Draw the conversation once. It greets, sells and books for you.

  • 5 step-by-step chatbots
  • Drag-and-drop flow builder, no code
  • Keyword replies and automations
  • Hands over to your team when needed
Included in Unlimited5 more chatbots: ₹599 a month
watu Copilot
Add-on
₹1,499a month
Is the blue saree in stock?
Yes, 3 left at ₹2,499. Shall I hold one for you?
Answered in 4 seconds, from your price list

Your AI teammate that answers customers from your own prices and FAQs.

  • 1,000 watu Copilot replies a month, about 250 to 300 chats
  • Answers from your documents, prices and FAQs
  • Works across all your chats and flows
  • Copilot template writer
Free on Growth and Pro 2- and 3-year plans1,000 more replies: ₹1,199 a month

More Add-ons, on any plan

Grow one piece at a time. Switch any of these on or off from your account, any month.

One more person,
same inbox
Extra seat₹599per user / month

Add more people to your team on any plan once its included users are used.

+5
Extra chatbots₹599per month

5 more chatbots on any plan once the Chatbot Builder Add-on is on.

+30 tags+15 fields+10 segments+30 quick replies+15 pipelines
Extra limits₹599per month

30 more tags, 15 custom fields, 10 audience segments, 30 quick replies, 15 deal pipelines and more.

Integrations₹599per integration / month

WooCommerce, Google Sheets, Google Drive, Zapier and inbound webhooks, ready to plug in.

order.paidYour software
Webhook₹599per month

1 webhook to connect your own software, triggered by its events. Fair use 10,000 a month.

GET /contacts200 OK
6,200 of 10,000 calls this month
API access₹1,599per month

Connect any app that speaks REST: your CRM, mobile app, ERP, billing or HRMS. 10,000 API calls a month included, then ₹599 for each further 10,000.

Note: All prices exclude GST. WhatsApp message charges are paid by you directly to Meta at Meta’s own rate. Fair use: 10,000 a month; unlimited fair use: 1,00,000 a month. *Illustration: the screens, people, names, numbers, ratings and amounts shown on this page are creative representations made with sample data, to show how watu works. They are not real customers or a promise of results.

Questions, answered straight.

Still unsure? Book a demo and ask us anything.

Book a demo

No. You add your own card in Meta's billing settings and Meta charges you directly at its own rate. watu adds ₹0 per message and never caps your sending speed. Service replies inside the 24-hour window are free.

Usually within days. We set up your official WhatsApp Business account with you, help with the Blue Tick application and onboard your team 1:1, all free.

No. WhatsApp, Telegram, SMS, RCS, email and website chat already land in one inbox, one thread per customer. Instagram and Messenger are on the way.

Start free for 7 days on Go Getter, with no card, and see for yourself before you pay anything. You can cancel at any time and keep your plan until the end of the term you paid for. Plan fees are not refundable.

Yes. Plans include 3 to 200 people, and Enterprise goes to thousands, with roles, smart routing, working hours, tickets and ratings so every chat has an owner. Extra staff are ₹599 a month each.

WooCommerce, Google Sheets, Meta Ads, Zapier, Make and open APIs work today. Shopify, Razorpay, Zoho, HubSpot and Google Calendar are coming.

Your customers are already messaging. Be ready.

We set up your official WhatsApp account with you, free. Live in days.

Start 7-day free trialBook a demo