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WhatsApp templates

Approved messages, ready before you need them

Write a template, send it to Meta for approval from inside watu, see its status, and reuse it in chats, campaigns, chatbots and automations.

Submit to Meta without leaving watuStatus of every template in one list57 ready examples in our library

What your customer sees, and what watu does

9:41
Smile DentalBusiness account
Today
TemplateHi Anita, this is a reminder of your visit tomorrow at 11 am with Dr Shah.10:42
Confirm
Reschedule
Confirm10:43
See you tomorrow. Reply here if anything changes.10:45
Message
Meanwhile, in watu
  • Template approved by Meta
  • Name, time and doctor filled from the contact
  • Reply saved: visit confirmed

*Illustration

What your team sees

How the screen looks in watu, filled with sample data.

Settings: templates
TemplateTypeLanguageStatus
appointment_reminderUtilityEnglishApproved
diwali_offer_2026MarketingEnglishApproved
order_shippedUtilityEnglishApproved
feedback_requestMarketingHindiIn review
login_codeAuthenticationEnglishApproved

4 approved, 1 in review with Meta

*Illustration

How it works, step by step

  1. 1

    Write the message

    Choose marketing, utility or login code. Add a picture, buttons and blanks for the name, date or amount.

  2. 2

    Submit to Meta from watu

    No need to open Meta's own tools. Start from a ready example to avoid rejection.

  3. 3

    Watch the status

    Approved, in review or rejected is shown beside each template.

  4. 4

    Use it everywhere

    In a chat, a campaign, a chatbot, an automation or from your own software.

Three things that stop happening.

Rejected again

TodayA template is refused by Meta and nobody knows why.

With watuStart from an example that follows Meta's rules, and see the status of each one.

Which one was it?

TodayStaff retype messages because they cannot find the approved one.

With watuApproved templates are one tap away inside every chat.

Names and dates by hand

TodayEach reminder is edited for every customer.

With watuBlanks are filled from the customer's record: name, date, amount.

Who uses it, and for what

Clinics

Appointment reminders with Confirm and Reschedule buttons.

Online stores

Order confirmed, shipped and delivered updates.

Retail

Festival offers with a picture and a shop button.

Finance and services

Payment due and document reminders with the amount filled in.

Not on this list? See watu for your kind of business

Everything inside

Live today unless markedSoonAdd-on

Create

  • Marketing, utility and login-code types
  • Pictures, buttons and links
  • Blanks filled from the contact
  • Copilot template writerAdd-on
  • Ready examples in the template library

Approve

  • Submit to Meta from watu
  • Approved, in review or rejected
  • More than one language

Use

  • Inside any chat
  • In campaigns
  • In chatbots and automations
  • From your own software, by API

Which plan? The template manager is on every plan. The AI template writer comes with watu Copilot.

See plans and prices

Works best with

WhatsApp templates: your questions

Still unsure? Book a demo and ask us anything.

Book a demo

WhatsApp lets a business start a conversation only with a message Meta has approved. Replies inside 24 hours of the customer's message need no template.

Meta usually answers within minutes to a few hours. The status is shown beside each template.

Our template library has 57 ready messages you can copy and adapt.

Your customers are already messaging. Be ready.

We set up your official WhatsApp account with you, free. Live in days.