watu.Start free

Simple plans. Zero markup on messages.

Start free for 7 days on Go Getter, no card. Longer plans save up to 25%.

Go Getter
Start selling on WhatsApp
₹1,499 /mo
billed ₹53,964 every 3 years
Best for: Shops, clinics, gyms, tutors, cloud kitchens
Solo or team up to 3
7 days free, no card
Start free for 7 days
  • Free WhatsApp Business API setup
  • Free Blue Tick application help
  • Free 1:1 onboarding
  • Team inbox for you + 2 staff
  • Multi-agent live chat
  • Zero markup on WhatsApp messages
  • No sending-speed cap
  • Broadcasting and retargeting
  • Campaign scheduler + CSV scheduler
  • WhatsApp Forms
  • Dashboard and analytics
  • Unlimited contacts
  • Sales pipeline to track every lead
  • 10 tags, 5 custom fields, 3 audience groups
  • Refer and earn
  • Shopify or WooCommerce as an Add-on
  • Template message API
  • Other apps as an Add-on
  • Automation, Chatbot Builder and watu Copilot as Add-ons
  • Free for 7 days: 1 chatbot and 5 keyword replies
Your total benefit over 3 years
₹18,000
Made up of
₹18,000 off the plan price on 3 years billingFree setup, Blue Tick help and onboardingUpgrade any time, pay only the difference
Email support · 2 business days
★ Most popular
Growth
For a growing team
₹2,999 /mo
billed ₹1,07,964 every 3 years
Best for: Path labs, restaurants, edtech, local retail
Solo or small team up to 5
Switch on in minutes. Move up any time
Choose Growth
  • Everything in Go Getter, plus:
  • Faster support: chat + email
  • Everything in Go Getter, plus:
  • You + 4 staff
  • Smart chat routing + custom agent rules
  • Custom roles and permissions
  • Support tickets
  • Everything in Go Getter, plus:
  • Campaign and carousel click tracking
  • Automatic failed-message retry
  • Download reports
  • Everything in Go Getter, plus:
  • 3 sales pipelines
  • 100 tags, 20 custom fields, 15 audience groups
  • Everything in Go Getter, plus:
  • Product catalog, orders and payment links in chat
  • Customer subscriptions (recurring billing)
  • WooCommerce included
  • Everything in Go Getter, plus:
  • Project APIs
  • Everything in Go Getter, plus:
  • watu Copilot free on 2- and 3-year plans
  • Automation and Chatbot Builder as Add-ons
Your total benefit over 3 years
₹2,19,348
Made up of
₹36,000 off the plan price on 3 years billing₹1,29,384 worth of extra features over Go Getter₹53,964 worth of watu Copilot, free
Chat + email · 1 business day
Pro
For multi-branch businesses
₹7,499 /mo
billed ₹2,69,964 every 3 years
Best for: Supermarket chains, multi-branch brands, professionals
Medium team up to 10
Switch on in minutes. Move up any time
Choose Pro
  • Everything in Growth, plus:
  • Priority support, with calls
  • Everything in Growth, plus:
  • You + 9 staff
  • Everything in Growth
  • Everything in Growth, plus:
  • 50 sales pipelines
  • 250 tags, 50 custom fields, 75 audience groups
  • Everything in Growth
  • Everything in Growth, plus:
  • 1 webhook to connect your own software
  • 2 connected apps included
  • Everything in Growth, plus:
  • watu Copilot free on 2- and 3-year plans
  • Automation and Chatbot Builder as Add-ons
Your total benefit over 3 years
₹4,45,860
Made up of
₹90,000 off the plan price on 3 years billing₹3,01,896 worth of extra features over Growth₹53,964 worth of watu Copilot, free
Chat + email + call · same day
Unlimited
Everything included, no limits
₹29,999 /mo
billed ₹10,79,964 every 3 years
Best for: Large teams that want one price for everything
Teams up to 200
Switch on in minutes. Move up any time
Choose Unlimited
  • Everything in Pro, plus:
  • Dedicated account manager
  • Everything in Pro, plus:
  • Up to 200 staff
  • Everything in Pro
  • Everything in Pro, plus:
  • Unlimited tags, custom fields, groups and pipelines
  • Everything in Pro
  • Everything in Pro, plus:
  • All APIs + unlimited webhooks (fair use 1,00,000 a month)
  • All apps connected, no extra charges
  • Everything in Pro, plus:
  • Automation included
  • Chatbot Builder included, unlimited chatbots
  • watu Copilot included (fair use 10,000 AI replies a month)
  • Copilot template writer
Your total benefit over 3 years
₹29,73,384+
Made up of
₹3,60,000 off the plan price on 3 years billing₹26,13,384+ worth of extra features over ProEvery Add-on included
Chat + email + call · same day
EnterpriseCustom price

For companies with hundreds or thousands of people on chat. Everything in Unlimited, shaped around how you work.

  • Custom plans and limits for your scale
  • Custom integrations with your CRM, ERP or internal tools
  • SLA-backed priority support
  • Custom contracts and invoicing
  • Dedicated 1:1 onboarding and setup
Talk to usWe reply within one business day.
A large team working together in an office
Your account manager
One named person, on call
SLA in your contract

Every price, every billing period

The price is per month. You pay for the whole period at the start, plus GST. The longer the period, the lower the monthly price. Quarterly is the shortest period: there is no month-by-month billing.

watu plan prices in rupees per month, for each billing period
PlanQuarterly billingHalf-yearly billingsave 5%Annual billingsave 15%2 years billingsave 20%3 years billingsave 25%
Go Getter planSolo or team up to 3Go Getter plan, quarterly billing: ₹1,999 a monthbilled ₹5,997 every 3 monthsGo Getter plan, half-yearly billing: ₹1,899 a monthbilled ₹11,394 every 6 monthsGo Getter plan, annual billing: ₹1,699 a monthbilled ₹20,388 every yearGo Getter plan, 2 years billing: ₹1,599 a monthbilled ₹38,376 every 2 yearsGo Getter plan, 3 years billing: ₹1,499 a monthbilled ₹53,964 every 3 years
Growth planSolo or small team up to 5Growth plan, quarterly billing: ₹3,999 a monthbilled ₹11,997 every 3 monthsGrowth plan, half-yearly billing: ₹3,799 a monthbilled ₹22,794 every 6 monthsGrowth plan, annual billing: ₹3,399 a monthbilled ₹40,788 every yearGrowth plan, 2 years billing: ₹3,199 a monthbilled ₹76,776 every 2 yearsGrowth plan, 3 years billing: ₹2,999 a monthbilled ₹1,07,964 every 3 years
Pro planMedium team up to 10Pro plan, quarterly billing: ₹9,999 a monthbilled ₹29,997 every 3 monthsPro plan, half-yearly billing: ₹9,499 a monthbilled ₹56,994 every 6 monthsPro plan, annual billing: ₹8,499 a monthbilled ₹1,01,988 every yearPro plan, 2 years billing: ₹7,999 a monthbilled ₹1,91,976 every 2 yearsPro plan, 3 years billing: ₹7,499 a monthbilled ₹2,69,964 every 3 years
Unlimited planTeams up to 200Unlimited plan, quarterly billing: ₹39,999 a monthbilled ₹1,19,997 every 3 monthsUnlimited plan, half-yearly billing: ₹37,999 a monthbilled ₹2,27,994 every 6 monthsUnlimited plan, annual billing: ₹33,999 a monthbilled ₹4,07,988 every yearUnlimited plan, 2 years billing: ₹31,999 a monthbilled ₹7,67,976 every 2 yearsUnlimited plan, 3 years billing: ₹29,999 a monthbilled ₹10,79,964 every 3 years
Prices for 3 years billingGo Getter₹1,499/moGrowth₹2,999/moPro₹7,499/moUnlimited₹29,999/moEnterpriseCustom
Messaging speedwatu adds no speed limit. You get the full sending speed Meta gives your number.No capNo capNo capNo capNo cap
Users includedLogins for the shared team inbox. Extra users ₹599 a month each.1 owner + 21 owner + 41 owner + 9Up to 200Custom
TagsLabels used to group and segment contacts.10100250UnlimitedCustom
Custom attributesYour own data fields stored against each contact.52050UnlimitedCustom
Audience segmentsCombine tags and attributes, like ‘Hot leads in Pune’, and target the group in one broadcast.31575UnlimitedCustom
Sales pipelines (CRM)Track deals through stages from first chat to payment.1350UnlimitedCustom
APIsSend templates or manage contacts and campaigns from your own software.Template API+ Project APIs+ Project APIsAll APIsCustom
WebhooksPush WhatsApp events to your own systems in real time.——1UnlimitedCustom
Zero markup on WhatsApp messagesYou pay Meta's own rate on your own card. watu never adds a margin.
Unlimited contactsImport as many contacts as you like.
Free WhatsApp API setup + Blue Tick helpWe set up the official API and apply for the Blue Tick for you.
Basic setupFree. Custom work is quoted separately and is not refundable.
Shared team inbox + multi-agent live chatYour whole team answers chats from one inbox.
Broadcasting and retargetingSend bulk campaigns and re-engage people based on how they responded.
Campaign scheduler + CSV schedulerSchedule broadcasts ahead, or upload a CSV and send to exactly that list.
WhatsApp FormsCollect bookings, leads and feedback with in-chat forms.
Dashboard and analyticsMessages, campaigns, chats and sales in one view.
Refer and earnEarn bill credit for every business you refer.
Cancel any timeYour plan stays on until the end of the term you paid for. Plan fees are not refundable.
Click-to-WhatsApp Ads managerRun Meta ads that open a WhatsApp chat. Launching after Meta's review.Coming soonComing soonComing soonComing soonComing soon
7-day free trial, no cardStart on Go Getter free for 7 days, with 1 chatbot of 20 steps and 5 keyword replies to try. When the 7 days end, choose a plan to carry on; nothing is deleted.————
Campaign and carousel click trackingSee who clicked the links or buttons in a campaign.—
Automatic failed-message retryFailed messages are sent again automatically.Manual
Smart agent routing + custom agent rulesNew chats go to the right agent automatically.—
Custom roles and permissionsDecide what each team member can see and do.—
Download reportsExport campaign, contact and team reports.—
Product catalog + orders + payment linksShow products, take orders and collect payment inside the chat.—
Customer subscriptions / recurring billingBill your customers every month or year automatically.—
Support ticketsTurn a chat into a ticket and track it until it's solved.—
Shopify and WooCommerceOrder, shipping and abandoned-cart messages from your store.Add-on₹599/mo
Other connectors (Sheets, CRM and more)Link watu to the other apps you use.Add-on₹599/mo eachAdd-on₹599/mo each2 includedAll includedCustom
Automation (reminders, follow-ups, payment reminders)Add-on at ₹999 a month.Add-onAdd-onAdd-onIncluded
Chatbot Builder (auto-replies, flows, automations)Add-on at ₹1,999 a month per 5 chatbots.Add-onAdd-onAdd-onUnlimitedIncluded
watu Copilot, the AI agent (1,000 AI replies a month)Add-on at ₹1,499 a month.Add-onFree on 2 and 3-yrFree on 2 and 3-yr10,000/mo fair useIncluded
AI template writerAI writes your WhatsApp message templates. Comes with watu Copilot.Add-onAdd-onAdd-on
Support channel and response timeHow to reach us and how fast we answer.Email, 2 business daysChat + email, 1 business dayChat + email + call, same dayChat + email + call, same daySLA-backed
Dedicated account managerA named person who helps you set up and grow.———
Dedicated 1:1 onboarding and setupA specialist sets up your account with you.
Custom integrationsConnections built for your own CRM, ERP or internal tools, quoted separately.Add-onAdd-onAdd-onAdd-on
SLA-backed priority supportGuaranteed response times in the contract.————
Custom contracts and invoicingYour own terms, billing cycles and invoice format.————

No feature is locked to a bigger plan.

Need chatbots on Go Getter? Switch on the Add-on. Need two more people on Growth? Add seats. You never have to jump a whole plan for one feature, and when you do upgrade you pay only the difference.

Go Getter+Growth+Pro+Unlimited+
Automation
Add-on
₹999a month
Mon 10:00Quote sent
Wed 10:00Follow-up sent on its own
Fri 10:00Payment reminder sent
✓ Paid ₹4,850 · sample

The right message at the right time, sent on its own.

  • Reminders and follow-ups, on time
  • Payment reminders
  • Instant keyword replies
  • Ready-made use cases for your business
Included in Unlimited5 more rules: ₹599 a month
Chatbot Builder
Add-on
₹1,999a month
●Says “hi”What do you need?Book a visitPay ₹1,499Runs 24×7, no code

Draw the conversation once. It greets, sells and books for you.

  • 5 step-by-step chatbots
  • Drag-and-drop flow builder, no code
  • Keyword replies and automations
  • Hands over to your team when needed
Included in Unlimited5 more chatbots: ₹599 a month
watu Copilot
Add-on
₹1,499a month
Is the blue saree in stock?
Yes, 3 left at ₹2,499. Shall I hold one for you?
Answered in 4 seconds, from your price list

Your AI teammate that answers customers from your own prices and FAQs.

  • 1,000 watu Copilot replies a month, about 250 to 300 chats
  • Answers from your documents, prices and FAQs
  • Works across all your chats and flows
  • Copilot template writer
Free on Growth and Pro 2- and 3-year plans1,000 more replies: ₹1,199 a month

More Add-ons, on any plan

Grow one piece at a time. Switch any of these on or off from your account, any month.

One more person,
same inbox
Extra seat₹599per user / month

Add more people to your team on any plan once its included users are used.

+5
Extra chatbots₹599per month

5 more chatbots on any plan once the Chatbot Builder Add-on is on.

+30 tags+15 fields+10 segments+30 quick replies+15 pipelines
Extra limits₹599per month

30 more tags, 15 custom fields, 10 audience segments, 30 quick replies, 15 deal pipelines and more.

Integrations₹599per integration / month

WooCommerce, Google Sheets, Google Drive, Zapier and inbound webhooks, ready to plug in.

order.paidYour software
Webhook₹599per month

1 webhook to connect your own software, triggered by its events. Fair use 10,000 a month.

GET /contacts200 OK
6,200 of 10,000 calls this month
API access₹1,599per month

Connect any app that speaks REST: your CRM, mobile app, ERP, billing or HRMS. 10,000 API calls a month included, then ₹599 for each further 10,000.

Note: All prices exclude GST. WhatsApp message charges are paid by you directly to Meta at Meta’s own rate. Fair use: 10,000 a month; unlimited fair use: 1,00,000 a month. *Illustration: the screens, people, names, numbers, ratings and amounts shown on this page are creative representations made with sample data, to show how watu works. They are not real customers or a promise of results.

You pay Meta directly. watu adds ₹0.

Most platforms add their own margin on every message. On watu you pay Meta’s own rate, at any volume, with no speed cap. Service replies are free.

Free WhatsApp Business API setupFree Blue Tick application helpFree 1:1 onboardingUnlimited contacts on every plan
Your own numbers
Platforms that add a markup₹1,48,200 /yr
watu: Meta’s own rate₹1,17,372 /yr
₹30,828saved in a year
Against platforms charging about ₹1.09 and ₹0.145 per message instead of Meta’s own ₹0.86 and ₹0.115 (approximate India rates, excluding GST).

Live in days, not months.

  1. 1
    We set up your account

    Official WhatsApp Business account and Blue Tick application, free, with 1:1 onboarding.

  2. 2
    You add your card in Meta

    Meta bills you directly at its own rate. We guide you; it takes about 5 minutes.

  3. 3
    Start selling

    Import contacts, tag them, and send your first campaign the same day.

Questions, answered straight.

Still unsure? Book a demo and ask us anything.

Book a demo

No. You add your own card in Meta's billing settings and Meta charges you directly at its own rate. watu adds ₹0 per message and never caps your sending speed. Service replies inside the 24-hour window are free.

Usually within days. We set up your official WhatsApp Business account with you, help with the Blue Tick application and onboard your team 1:1, all free.

No. WhatsApp, Telegram, SMS, RCS, email and website chat already land in one inbox, one thread per customer. Instagram and Messenger are on the way.

Start free for 7 days on Go Getter, with no card, and see for yourself before you pay anything. You can cancel at any time and keep your plan until the end of the term you paid for. Plan fees are not refundable.

Yes. Plans include 3 to 200 people, and Enterprise goes to thousands, with roles, smart routing, working hours, tickets and ratings so every chat has an owner. Extra staff are ₹599 a month each.

WooCommerce, Google Sheets, Meta Ads, Zapier, Make and open APIs work today. Shopify, Razorpay, Zoho, HubSpot and Google Calendar are coming.

Your customers are already messaging. Be ready.

We set up your official WhatsApp account with you, free. Live in days.

Start 7-day free trialBook a demo