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Apps and APIs

watu talks to the tools you already use

Send order updates from your online store, keep a Google Sheet filled, link your email, and connect your own software with the API and webhooks.

Start 7-day free trialBook a demo
No-code connections for common appsAPI and webhooks for your own softwareWe help you set it up

What your customer sees, and what watu does

9:41
Glow SkincareBusiness account
Today
AutomationOrder #1187 confirmedVitamin C serum · ships today10:41
Track order
Thank you! When will it arrive?10:43
watu CopilotBy Thursday. I will message you when it is out for delivery.10:44
AutomationShipped. It is on its way to you.10:46
Message
Meanwhile, in watu
  • WooCommerce: new order #1187
  • Row added to Google Sheets
  • WooCommerce: order marked shipped

*Illustration

What your team sees

How the screen looks in watu, filled with sample data.

Settings: integrations
WooCommerceOrder, shipping and abandoned-cart messagesConnected
Google SheetsEvery new lead becomes a rowConnected
Zapier and MakeReach thousands of other appsConnected
Gmail, Outlook, Zoho MailEmail in the same inboxConnected
Google DrivePick files to send from DriveAvailable
API keys and webhooksFor your own softwareAvailable
Shopify, Razorpay, ZohoOn the waySoon

*Illustration

How it works, step by step

  1. 1

    Pick the app

    WooCommerce, Google Sheets, Google Drive, Zapier, Make, Gmail, Outlook or Zoho Mail.

  2. 2

    Connect it in a few clicks

    Sign in to the app and allow the connection. We help during onboarding.

  3. 3

    Choose what should happen

    A new order sends a confirmation. A new lead adds a row. A shipped order sends tracking.

  4. 4

    For your own software

    Create an API key to send approved messages, and receive events back through webhooks.

Three things that stop happening.

Two screens, one customer

TodayAn order is placed on your store and someone retypes it into WhatsApp.

With watuThe store tells watu, and the confirmation and tracking message go out by themselves.

The daily export

TodayLeads are copied into a sheet every evening.

With watuEach new lead or form answer adds its own row to your Google Sheet.

‘Our software cannot do WhatsApp’

TodayYour billing or booking software has no way to message customers.

With watuIt calls the watu API to send a template, and gets events back through a webhook.

Who uses it, and for what

Online stores

Order, shipping and abandoned-cart messages sent by the store itself.

Lead-heavy businesses

Every enquiry and form answer lands in a shared Google Sheet.

Companies with their own software

Billing or booking software sends WhatsApp messages through the API.

Solo owners

Zapier or Make joins watu to the tools already in use, no developer.

Not on this list? See watu for your kind of business

Everything inside

Live today unless markedSoonAdd-on

Stores and sheets

  • WooCommerce
  • Google Sheets
  • Google Drive
  • Zapier and Make
  • Shopify, Razorpay, ZohoSoon

Email and channels

  • Gmail and Google Workspace
  • Outlook and Microsoft 365
  • Zoho Mail
  • Telegram, SMS and RCS

For developers

  • API keys
  • Template API (every plan)
  • Project APIs (Growth and above)
  • Incoming webhooks
  • Outgoing webhooks (Pro and above)
  • Custom integrations, quoted

Which plan? WooCommerce is included from Growth and is an Add-on on Go Getter. Other connectors are ₹599 a month each, with 2 included on Pro and all included on Unlimited. Webhooks start on Pro.

See plans and prices

Works best with

AutomationReminders and follow-ups that send themselvesCatalog and paymentsCatalog, orders, GST invoices and UPI in the chatBroadcastsRight offer, right people, cost shown first

Apps and APIs: your questions

Still unsure? Book a demo and ask us anything.

Book a demo

Not for the ready-made connections. Stores, sheets and email are joined with a few clicks, and we help during onboarding.

Yes. The Template API is on every plan, so your software can send approved messages through your number.

Zapier and Make reach thousands of apps. For anything else we can build a custom connection, quoted separately.

Your customers are already messaging. Be ready.

We set up your official WhatsApp account with you, free. Live in days.

Start 7-day free trialBook a demo