Follow-ups that send themselves, on time, every time
Pick what starts it, then what should happen: a reminder, a tag, a payment link, a ticket, a row in your sheet. Set it once and it runs for every customer.
What your customer sees, and what watu does
Shah & Co, CABusiness account- Tag added: Papers received
- Reminders stopped: invoice paid
- Row added to your Google Sheet
*Illustration
What your team sees
How the screen looks in watu, filled with sample data.
Ran 42 times this month. 31 paid without a call.
*Illustration
How it works, step by step
- 1
Choose what starts it
A new message, a keyword, a tag, a form, an order, a due date or a set time. Twelve starting points.
- 2
Add the steps
Send a template, wait two days, check a condition, add a tag, assign the chat, send a payment link.
- 3
Switch it on
The rule runs for every customer it applies to, with their own name and details filled in.
- 4
Check the run log
See each time it ran and what it did. Switch any rule off in one tap.
Three things that stop happening.
TodayYou remember the three customers you promised to call back on Monday.
With watuThe follow-up goes out on the day you set, with the customer's name and details filled in.
TodaySomeone has to chase every late payment by hand, and it is awkward.
With watuA polite reminder with the payment link goes out by itself, and stops the moment they pay.
TodayA lead arrives at night and nobody tags it, assigns it or replies.
With watuThe first message is answered, tagged and given to the right person in seconds.
Who uses it, and for what
CAs and tax firms
Filing reminders and fee follow-ups go out before each due date.
Clinics
Appointment reminders a day before, and a follow-up a week after.
Gyms
Renewal reminders with a payment link, stopped the moment the member pays.
Online stores
Order confirmation, shipping update and a review request, each at the right time.
Not on this list? See watu for your kind of business
Everything inside
Live today unless markedSoonAdd-on
It can start when
- A new message arrives
- A customer writes for the first time
- A keyword is used
- A button or list option is tapped
- A new contact is added
- A tag is added
- A chat is assigned
- A WhatsApp Form is submitted
- An order is received
- A subscription is about to end
- An invoice is overdue
- A set time arrives
It can then
- Send a message or approved template
- Send buttons or a list
- Add or remove a tag
- Update a contact field
- Assign or close the chat
- Create a deal
- Send a payment link
- Raise a ticket
- Add a row to Google Sheets
- Tell your own software
Staying in control
- Wait, then continue
- Branch on a condition
- Ready-made starting points
- Run log for every automation
- Switch any rule on or off
- Your morning briefSoon
Which plan? Automation is an Add-on at ₹999 a month on Go Getter, Growth and Pro. It is included on Unlimited and Enterprise.
See plans and pricesWorks best with
A chatbot holds a conversation: it asks, listens and branches. Automation reacts to an event, such as a tag, an order or a due date, and does the next steps for you. Most businesses use both.
No. You add a condition, so the rule checks before each step and stops when the invoice is paid or the customer replies.
watu adds nothing. Template messages outside the 24-hour window are charged by Meta at its own rate, on your own card.
Your customers are already messaging. Be ready.
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