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Broadcasts

Send one offer to exactly the right people

Pick a segment, see what it will cost before you send, deliver in minutes on the official API, then follow up only with the people who read but did not buy.

Zero markup: Meta bills you at its own rateNo sending-speed cap from watuIncluded on every plan

What your customer sees, and what watu does

9:41
Riya's BoutiqueBusiness account
Today
BroadcastThe Diwali edit is liveFlat 20% off till Sunday, Anita.10:42
Shop the edit
Stop offers
Is the green kurta set part of it?10:44
watu CopilotGreen kurta set₹3,999 after the offer · size M10:45
View
Yes, send the link10:46
Message
Meanwhile, in watu
  • Cost shown before sending
  • Delivered and read: counted
  • Clicked: added to the follow-up list

*Illustration

What your team sees

The real broadcasts screen, running with sample data.

▣Riya’s BoutiqueMy workspace · OwnerBroadcastsSearch or type a command⌘K◐ Balanced ▾+ New
Diwali Sale 2026Sending
1 · Audience
Bought in 6 monthsANDCity: Pune, MumbaiNot: Opted out
2340 people
2 · Channels, in order
→→→

If WhatsApp fails, watu tries RCS, then SMS, then email.

Today, 7:00 pm
Smart send: best time per customer
2,340 × Meta rate ₹0.86₹2,012
watu markup₹0
9:41
Riya's BoutiqueBusiness account
Today
Message
Sent2,340
Delivered98%
Read86%
Clicked41%
Reads in the first hour63 orders
7:007:308:00 pm
Recipients
Meera JoshiOrdered ₹2,499
Suresh IyerRead
Divya MenonClicked
Rohit DasRead
Sunita PatilDelivered
Retarget 1,370 who read but did not buy

*Illustration

How it works, step by step

  1. 1

    Choose who gets it

    Build a segment from tags and fields, or upload a CSV. For example: bought in the last 90 days, in Pune.

  2. 2

    Pick an approved template

    Add a picture, buttons and the customer's name. Start from one of our ready examples if you like.

  3. 3

    See the cost, then send or schedule

    watu shows the estimated Meta charge before you press send. Send now or pick a date and time.

  4. 4

    Follow up on what happened

    See sent, delivered, read and clicked. Send a second message only to the people who read but did not buy.

Three things that stop happening.

Festival week

TodayYou blast an offer from a personal number and the number is blocked.

With watuCampaigns go out on the official WhatsApp Business API with approved templates.

Everyone gets everything

TodayLoyal customers and cold leads receive the same message, and most ignore it.

With watuSegments built from tags and fields: ‘bought in the last 90 days, Pune’.

No idea what worked

TodayYou sent 2,000 messages and cannot tell who read, clicked or bought.

With watuSent, delivered, read and clicked for every campaign, and one tap to retarget.

Who uses it, and for what

Retail and fashion

Festival offers go to past buyers, with a second nudge to those who opened it.

Coaching and schools

Batch timings, fee reminders and results reach every parent at once.

Restaurants

A weekend offer to people who ordered this month, sent on Friday at 5 pm.

Online stores

Back-in-stock and sale alerts to customers who asked for that product.

Not on this list? See watu for your kind of business

Everything inside

Live today unless markedSoonAdd-on

Sending

  • Broadcast campaigns
  • Campaign scheduler
  • CSV scheduler
  • Cost shown before you send
  • Carousels, buttons and pictures
  • SMS and RCS campaigns

Audience

  • Smart audience segments
  • Tags and custom fields
  • Unlimited contacts
  • Consent recordsSoon

After sending

  • Retargeting by response
  • Click tracking (Growth and above)
  • Automatic retry of failed messages (Growth and above)
  • Download reports (Growth and above)
  • Copilot template writerAdd-on
  • Campaign creatorSoon

Which plan? Broadcasting, retargeting and both schedulers are on every plan. Click tracking, automatic retry and report downloads start on Growth.

See plans and prices

Works best with

Broadcasts: your questions

Still unsure? Book a demo and ask us anything.

Book a demo

watu charges nothing per message. You add your own card in Meta's billing settings and Meta charges you directly at its own rate. You see the estimated cost before you press send.

As many as Meta allows your number. watu adds no speed cap of its own; your limit grows with your number's quality rating.

No. With the official API, approved template messages reach customers who have agreed to hear from you, saved or not.

Your customers are already messaging. Be ready.

We set up your official WhatsApp account with you, free. Live in days.